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9 Cold Calling Statistics That Will Amaze You In A Heartbeat

Leena Fernandes

Leena Fernandes

August 28, 2020 |

‘’41.2% of sales professionals believe that their phone is their most effective tool for the job.’’

Social media is the hub now to engage with prospects and you believe that it can be a great platform for lead captures, but did you know that when it comes to engaging with leads, these online leads would prefer a phone call to take it forward?

‘’8 in 10 prospects prefer talking to reps over email.’’ 

Cold calling can never turn old or fade away because with your business going online, the one thing that can retain the lost human touch between you and your prospects is calls.

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You can do so much with other platforms be it engaging with prospects or turning their attention towards your brand, but when it comes to closing a deal, depending on cold calling can benefit you better than you can imagine.

‘’Organizations who believed that cold calling is no longer effective experienced 42% less growth than those who believed otherwise’’

This is the truth about cold calling and we have proof that can make you believe in the same.

What to expect as you read further?

1 . Meaning of cold calling

2. Perks of indulging in cold calling activities

3. Top 9 cold calling statistics to prove its impact 

We promise you that by the end of this article, your doubt will turn into confidence with your decision to indulge in cold calling activities.

Let’s get started. 


Meaning of cold calling

Cold calling is the process of engaging with prospects over a call.

Cold Calling Statistics

Cold calling is always frowned upon as a medium where engaging with leads in 2020 isn’t that effective.

What needs to be corrected here is this fact.

Why do we consider cold calling as a non-effective communication medium?

Is it because no one picks the call?

Is it because prospects don’t like to hear from a sales agent?

Is it because there are multiple follow-ups?

Have you wondered that all these issues are the same with every communication medium you use be it email or social media and more?

In those mediums, you still have to wait, in fact, you have to engage with prospects much longer because the convincing factor is being taken care of by text or chats and this is a difficult way to predict the tone or understand the trust of any brand.

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In cold calling this isn’t the case, cold calling can melt down your angry prospects, have the ability to continue a one-minute conversation into an extra minute and so much more, only if you do it right.

Cold calling is speaking over the phone and even today you would prefer a phone conversation because it gets the doubts clarified, it puts you at ease in situations and above all it is quick.

‘’71% say they want to hear from salespeople when they are looking for ideas to drive strong business results. 19% of buyers want to connect with a salesperson during the awareness stage of their buying process, when they’re first learning about the product. 60% want to connect with sales during the consideration stage, after they’ve researched the options and come up with a short list. 20% want to talk during the decision stage, once they’re decided which product to buy.’’

When your entire prospect journey depends on cold calling, why would you have second thoughts on this medium?

Let’s move further to help you understand the impact of cold calling in your lead generation practice.


Perks of indulging in cold calling activities

Cold Calling Statistics

1. Adds the human factor

When you speak to another human over the phone, the conversation goes on to continue smoothly. There are conversations being spoken about multiple topics, doubts are cleared and there is more listening taking place. Don’t you believe that when you’re aware that there is another human over the other side of the phone, chances of them having to hear you and be convinced that you can help them is more?

When you’re aware that you’re speaking to a robot, the conversation effect isn’t as much as you expect it to be, this is exactly why cold calling is required in the digitized brands today. 

2. A faster increase in conversion rates

When you have a prospect over the call, the conversation moves from listening to the need or issue and continues further with the solution being placed, now when you have a need and that need is being fulfilled with the solution being offered, won’t you or rather your prospect invest in it sooner?

This is exactly what cold calling aims to do here. 

3. Provides insightful details

When you send an email you are doing it to capture the prospect’s attention, there isn’t much knowledge or information you are receiving back but with cold calling, this isn’t the case. What happens here is you receive more information when you speak to the prospects such as what are their needs, why do they have such a need? What are they expecting from a solution and more?

All of this information is collected well enough to ensure that you cater to the prospects that are done well.

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4. Opportunity to exhibit product better

In cold emails, you have to mention little information about your brand, in social media, it is the same, but with cold calling, you’re getting the opportunity to exhibit your brand in a matter of time. You can go on to align your solution to solve the needs of the prospects and as the prospect continues to listen you get more time to convince them to invest in your brand.

‘’A cold calling report revealed that 27% of sales representatives believe that cold calling is still extremely effective’’ and we have proof for the same.


Top 9 cold calling statistics to prove its impact 


The Bottom Line…

Just like we promised in the beginning, your doubt of cold calling being used in your business has been clarified to an extent where you can start applying it.

You have the information in front of you, cold calling will retain its position in the sales communication platform and will be considered as a great factor to conduct efficient lead generation activities.

Before you head away, let’s summarize what we’ve covered:

  • The true meaning of cold calling
  • The amazing benefits that can impact your business better with the indulgence of cold calling
  • The well listed cold calling statistics to prove again that cold calling is a great communication medium to engage with leads

So, tell us what did you think of this article? What did you think of cold calling and how has this article helped to enhance your knowledge on the same? 

We would like to hear from you, so do tweet us and share your opinions. 

Leena Fernandes

Leena Fernandes

A writer by choice. Leena has served her passion for writing mainly into the B2B marketplaces.

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