Your Conversion rate can grow 2x more than it is currently: Here’s how

Leena Fernandes

Leena Fernandes

November 10, 2020 |

‘’61% of marketers rank lead generation as their number one challenge.’’

For any brand, capturing prospects or rather tapping their attention to view your website is possible, but to retain their attention and convert them into sales leads, the struggle takes place.

What if you were told that this struggle can be eliminated?

What if you were told that there are techniques that can help you increase your conversion rates without any hassles, extra struggles, or additional effort?

For you to convert leads, you require the right guidance and the route to help you go further.

This is exactly what this article will help you in.

To make your lead conversion journey simpler and efficient, we have conducted a thorough research on your behalf and will share the top effective points with you.

Let’s get started.


How to increase conversion rates in 2020 without struggling?

1. Minimize form information

Conversion rate

When you place your forms on your website and more such as to capture emails and more, multiple brands make the mistake of asking for more information such as an address, responsibilities, company details, and more.

You need to understand here that only the relevant information which matters needs to be asked such as name or contact details. Keep the information capture minimal so that more prospects can fill it without effort. 

2. Give your prospects a guarantee

Conversion rate

If your prospects don’t like your product or would like for a refund, you should let this happen. You need to give your prospects the guarantee that you won’t annoy them with multiple emails or engagement about them to not move away from your product.

Interesting Read : 10 Ways To Increase Your Conversion Rate

Your prospect should always have a good experience with your brand and that can only happen when you give your prospects the ability to leave you if they wish and then return to you as your product was better than your competitors. 

3. Use CTAs that drive action

CTAs stand for a call to action. They are phrases used so that prospects can conduct an action.

Conversion rate

Let’s understand this better with an example:

Say that your prospects have read a blog, at the end of the blog, you can place a CTA asking them to subscribe to your blogs so that they can learn better and find their ideal need. When this happens you strive to get more leads towards your blog which in turn affects your conversion rate. 

4. Exhibit testimonials

Conversion rate

If a friend recommends a brand to you saying that ‘this brand is great’, wouldn’t you consider to shop at least once in that brand. This is exactly what testimonials do as well.

They work on ensuring that your new prospects are compelled to invest in your solution. With constant testimonials exposure, your existing prospects are enticing your new prospects to make an investment in your brand.

5. Showcase your brand’s value

Conversion rate

Your prospects are not investing in your brand for the sake of it, they are investing in you because of the value you will be providing them. If you’re going to engage with your prospects for the purpose of selling only, that showcases that your lead conversion rates will be bound to reduce or drop. 

Your prospects are going to see a value that your brand holds and if you are successful in exhibiting that your lead conversions will increase without any efforts. 

6. Create impactful headlines

The first thing that prospects see when viewing your blog or the first thing that captures any prospect’s attention is the headline. Your headline should be attractive and it should make the prospects curious. When this happens you win your prospect’s attention faster and this will lead to the faster conversion of leads. 

Conversion rate

7. Make use of videos

Conversion rate

Videos are also a great form to retain your prospect’s attention. When you use colourful fonts, high-quality images, and smaller information displays, there are high chances of your prospects converting into leads. If you’re able to retain their attention till the end of the video, that is when you know that your lead conversion rates are working well. 

8. Create dedicated landed pages

When you want to guide your prospects after they click on a link, ensure that you take them to a dedicated landing page instead of your home page. For example, say that if your prospects click on a link that explains why they should invest in your brand, guide them to a page that displays all the reasons. 

9. Place your CTAs in every content

After you write content, be it a blog or a social media post, ensure that you place good CTAs so that prospects know what to do next. For example, if you wish for your prospects to share the blog, ensure that you place the CTAs for them to do it. 

10. Place recommended products 

Another way to retain your prospect’s attention and make them more invested in your product is to display your other products as suggestions. It is a common tactic that when prospects see recommendations and suggestions of similar products they will be bound to invest in your solution. 

11. Capture more prospect emails

When you have a person’s email address, chances are you can reach out to them with your proposal much quicker. While this is a common solution, yet there are multiple brands that don’t prioritize it. With emails, you can create and conduct email campaigns that can bring your conversion rate to a better number.

Interesting Read : How to Incorporate Conversational Marketing Into Your Content & SEO Efforts?

You can capture more emails via small pop-ups after a prospect reads your blogs or explores your website. These pop-ups are great because they trigger the prospect’s emotion at the right time. For instance, if you find your prospect reading through your blogs, a pop up asking them to subscribe to your blogs can make them give away their emails. 

12. Use high-quality images on your website

Do you know the impact an image can have? It can stop your prospects from what they are doing and click on that image to explore more about you. But this technique can only be successful when you use great images. Images that are not blurred or lack image quality.

It could be an image being used to describe a product or testimonials of your prospect, any images that you use on your website, need to tap your audience to retain their attention and come to you. 

13. Be great at copywriting

‘’Targeting users with content relevant to their position along the buying process yields 72% higher conversion rates.’’

Writing content is great and curating it according to your prospects yields you a better opportunity to increase your conversion rate. You copy doesn’t have to have fancy words and sentences that elaborate a small point. Your prospects interest needs to be captured better which is why conducting the following pointers can help:

  • Use crips small statements
  • Use the right font and font size
  • Keep your content to the point
  • Don’t explain a topic that is easy to understand, for instance, there is no need to explain to your prospects what sales are all about, they are aware of it, so instead you can explain how sales actions can help them to find their needs and more
  • Share real-life examples, use cases, and more. 

14. Offer discounts or free shipping

Who wouldn’t like a free discount? Do you know that when prospects see that there is a shipping charge not only them anyone would back out because shipping charges are just an extra? While this could be mandatory from a business point of view to cover the charges or expenses, it would be great if you offer free shipping for a few days.

Offering discounts too on multiple factors such as a product launch or updates or anything can compel your prospect to invest in your brand, imagine 30% of itself is exciting. 

15. Exhibit social proof

Social proofs are information that shows who has purchased a product. This is done because it will compel your prospect to invest in your solution. Think of it this way, when you want to invest in a new brand, you wouldn’t just walk in and do it, if you had someone who has done the purchase before, it would compel you to make the purchase. 

Let’s understand this with an example:

Say that you are on a website and you like something but you’re unsure how the product will be when you have it or whether it is worth it and so much more. Now, what happens when you see a pop up stating that 24 people have purchased the product? 

You would go ahead and invest in that product. 

16. Place answers about your product when displaying 

When you see a product, you will have doubts that need to be cleared. In such a case how will you manage to resolve it? Now imagine what would happen if you had the common FAQs of the product right in front of you. Wouldn’t that want you to learn about the product better?

Let’s understand this with an example:

Now you have a doubt, you will ask an expert, then you will get an answer. On that answer, you will want to learn more about the product which will push the notification further. This is exactly what you will do. You can create the possible questions a prospect can ask when seeing your product. This will help them to understand your product better and converting them becomes easier. 

17. Create urgency to purchase

If you were told that in the next 24 hours the 50% sale on your brand will end, you will make the purchase instantly. Similarly, when you create a sense of urgency for your prospect, they will be bound to invest in your brand. Create a surprise discount or an immediate free shipping option in the next 2 hours and watch how your prospects will start the investment in your product. 

18. Make your website experience better

If you had to be on a website where finding even the contact information is difficult, would you continue to be on that website? The number one and easy method of increasing your conversion rate is to make your customer experience better and that can happen by conducting the following actions:

  • Placing CTAs at the right place and time
  • Having pop-ups to collect prospect information
  • Placing information in a simple and easy to understand the manner
  • Making the format of your website pleasing to the eyes
  • Grasping information should be conducted with just one click

19. Indulge in SEO activities

SEO is important especially when you want to push your prospects’ focus towards your brand. What is also important is that when you apply SEO, the chances of your conversion rates increasing stands on a closer chance.

Interesting Read : How Leading B2B Companies Are Shifting Digital Marketing Strategies ?

SEO is used in multiple ways such as placing the right keywords in your titles, blog content, and more. There are also backlinks where you can get your prospects towards your blogs or pages more easily. The main agenda of SEO is to ensure that your prospects find you easier with the multiple platforms you use. 

20. Indulge in abandoned cart activity

The reason for abandoned cart activity is either prospects miss out on it or they just add and walk away to purchase later. This action can slow down your lead conversion rates. Instead what you can do is you can send pop-ups when prospects are likely to abandon the carts. This will push them to continue the purchase.

Conversion rate

Or another thing you can do is you can create abandoned cart emails to entice your prospects to come back and make the purchase. Both of these will work in your favour to increase the lead conversion rate. 

21. Make your prospects curious about your product

Another great way to increase your lead count is to retain your prospect’s attention to the longest. This can happen when you make your prospect’s curious about what you offer them. When the curiosity increases with everything you share with them, your prospects are bound to learn more from you. This is a great strategy to use when it comes to increasing lead conversions for your brand.

Conversion rate

Let’s understand this with an example:

Say that your prospects have seen that you’ve launched a set of features that can help them grow their business better, that curiosity will make the prospects click on the campaign they saw and come to you sooner to learn more about it. When this happens, you’re bound to grow better. 

22. Offer more options in what you offer to prospects

If you’re offering your prospects a payment option for them to do online, don’t restrict it to just one or two, give them more options. If you are offering your prospects weekly blogs in their inbox, add in guides as well. When your prospects realize that as a brand, you are offering more value to make their process with you better, they are bound to convert quicker. 

23. Make contacting you easy

How many times have you tried to find the contact details of a brand to engage with them and then didn’t find it so you left?

This is one of the most common issues with hot or warm leads. You will have such leads present on your website but because they can’t find your contact details, they just walk away. Ensure that you place your contact details in places your prospects can see so that engagement takes place instantly without any delays. 

24. Create your content easy

Whether it is your blogs or social media posts, make it easy to understand. Whether it is technical articles or complex ones, ensure that your content is simpler to understand. Your aim should be that when your prospects read your content they should know the following:

  • What your brand is all about?
  • What your brand is offering?
  • Why should the prospects invest in your brand?

25. Limit what you offer to your prospects

In our previous pointer, we stated that you need to offer more options in what you offer them, but the deal here is that you don’t have to overcrowd your option suggestions. The whole agenda here is to make your prospects find it convenient to explore your brand and not make them more confused. 

26. Use communication as your strength to convert leads

You have communication as the strongest asset to convert your leads. In out of 5 conversations, if you manage to speak well and address your prospects better in just even 2 conversations, your chances of getting them to convert as a sales lead will stand one step higher. Your communication matters to your prospects.

Ensure that you’re conducting the following when communicating with your prospects:

  • Speaking in a tone that matches your prospect’s tone
  • Listening to what your prospects have to say more than you just communicating
  • Speaking slowly and with empathy
  • Using simple language when communicating

27. Show more empathy in communications

Conversion rate

Empathy refers to understanding the pain points of another person. In this case, understanding why your prospect needs your product, what is their need, what is the issue they are facing, and more. When you start to develop empathy, you are also developing the right medium of communication with your prospects which speeds up your lead generation tactics.

Let’s understand this with an example:

If you had an issue, how would you like to be addressed? In a rude way or a more empathizing manner? You would choose the latter because you realize that when someone is able to understand what you’re feeling, opening up to them and trusting them takes place more comfortably and this is exactly what you need to make your prospects feel about you when engaging with them.

28. Push your lead through the right customer journey plan

Conversion rate

This is exactly what the customer journey plan is all about. All you need to do is ensure that you’re guiding your prospects to walk in that path. 

Let’s understand this with an example:

Say that you have created awareness to your prospects and now they are aware of your brand, the next step would be to capture their interest. You would do this via blogs, social media posts, campaigns, and more. This will bring the good leads closer to you. You then make an impact on your prospect’s decision. You give them the confidence to invest in your brand. 

Interesting Read : 6 Lead Generation Strategies: A Cheat Sheet for Small Businesses

To help frame their decision, there are multiple follow-ups and engagements taking place for the prospect to confirm their one action. When this happens, you push your prospects to conduct the action to invest in your brand. 

29.Make use of outside lead generation experts

Conversion rate

There are multiple marketing agencies available outside. They are skilled in what they do and that is the reason why you have heard about them. Their staff and process are well established and they know how lead generation works. Getting this assistance, will work wonders for your lead generation process and enhance the process better. 

30. Focus on data capture

Data is important in 2020 if you want to be ahead of your competitors, having crucial data is necessary. This data in terms of lead generations could be multiple such as prospects contact details, email addresses, phone numbers, likes, dislikes, heir recommendations, suggestions, feedback, reviews, and more.

Conversion rate

All of this data can help you to engage with your prospects better. For instance, say that if you have a prospect who is looking for an affordable solution to grow his or her business, you can then engage with that prospect with your pricing plan and win them over to invest in your solution.

Since you have the data of that prospect in hand, you will be aware of what and how you need to approach that prospect. 


The Bottom Line…

‘’53% of marketers spend at least half of their budget on lead generation.’’

And imagine when you don’t achieve the results you’ve expected, the entire investment falls in a loss.

However, this will no longer be an issue, as you now have a list of how you can increase your conversion rates without any efforts.

So tell us, what are your views on this article? Which technique will you get started with first?

We would love to hear from you, to reach out to us, just tweet

Leena Fernandes

Leena Fernandes

A writer by choice. Leena has served her passion for writing mainly into the B2B marketplaces.

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