March 27, 2019 | 4 min read
Do you know that lead generation is the most important goal of digital marketing that helps your business to grow? How many companies have you heard that do not want to generate leads? Zero, right? If you are driving a company online, you already know that generating leads is everything.
If you are someone who wants to obtain more leads online using digital media, a well-optimized, highly involving landing page is one of the main powerful element that you need to incorporate in your website. Delivering great customer experience also effectively helps in lead generation.
Do you want to improve the user experience of your landing pages and finally boost your lead generation? Yes? Before we discuss; How to generate hundreds of leads by improving the user experience of the landing page, let us discuss; What is lead generation? What is a landing page? And what is customer experience? Let us get started:
It would have been great if every person that came across your website got converted into a paying customer. But, that is only possible if you already know what customers want, how they land on your website, and how to convince every prospect for the final purchase before your competitors do. Did it sound practical to you? Of course not. But, Lead generation strategies can definitely help you to a larger extent. Lead generation is the method of drawing prospects attention to the products or services provided by your company. It is actually the process of studying and managing likely customers. Further, in this article, we will read about how to generate leads using landing pages.
A landing page is actually a webpage which should appear in front of your visitors and prospects once they click on any digital advertisement, popup, hyperlink or anything related to the product or the service you offer. However, still, there are many companies who are not aware of or are not much concerned about redirecting the visitors to the landing page and are losing a great number of leads they could have generated otherwise. Still confused and wondering, why should you redirect the prospects to a landing page? Let us understand it with an easy example:
Suppose, John is an online businessman who deals in mobile phones and wants to sell a particular model which is in trend. He posted an advertisement on Facebook for the same. A Facebook user Robert clicked on that advertisement, now Robert can get redirected to one of the two web pages given below:-
1. To the homepage of the website with all the products.
2. To the checkout page of the particular model, the ad was about.
Which one do you think is more appropriate? Without giving any second thought, you will choose the second option as there are high chances of getting a lead on this page and that is called landing page. You can customize your landing page completely for a specific item or information you want to share, but you cannot alter the entire website or particularly the homepage for every offer or campaign you run. Apparently, a landing page is highly adjusted for lead generation as it contains a single call-to-action widget without any other form of distractions.
Customer experience is the customer’s opinion of their overall verbal and non-verbal interactions with a company during the entire journey of a mere visitor to a legit buyer. It also includes how they complained about your service and products on Twitter and Facebook and how you handled it. Customer experience is not just customer service. You can only provide a great customer experience once you have an idea of your customer personas and a deep understanding of the customer journey. You need to keep it in your mind that improving customer experience is not an option anymore, it is something that you need to practice. Otherwise, you can watch your customers leaving you and choosing your competitor who is providing better customer experience. If you really want to raise your business high, you should be concerned about making sure that your customers have a pleasant and unforgettable experience when they interact with you. Customers who already are in the ocean of similar and even better service or product providers don’t have a little tolerance for bad or unprofessional service. Collected data indicates that “47% of customers would take their business to a competitor within a day of experiencing poor customer service.” You don’t want to lose your customers and lastly your business?
Customers are a very good storyteller, getting a great customer experience will create an urge in their mind to share their experience with others. By concentrating on wondrous customer experience, you will be able to create many brand advocates out of your customer base without applying many efforts.
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4. Embedding a Widget on your landing page is the best thing you can do to generate a great number of leads:
Basically, a widget is an independent computer application that can be easily embedded into the landing page of a website. The only condition is that web page should technically support widget. You must have seen them on multiple websites, they don’t take much space. They just carry out simple yet effective tasks and are very user-friendly.
In this article, we learned What is lead generation? What is a landing page? What is customer experience? And finally, we discussed how to generate hundreds of leads by improving the user experience of the landing page by applying some strategies and incorporating widgets on your landing page.
We got to know that by creating an engrossing landing page, we are actually advancing to convert mere website visitors into potential leads. Stay tuned with this blog, we will keep updating the new types of technologies that you can use to generate more and more leads in this fast-changing digital world. Try using the strategies mentioned in this article when you plan to redesign your landing page, these ideas can surely give you the best results.
Should you have any queries related to the landing page and lead generation. Write to us in the comments section below.
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