March 27, 2019 |
It could be a herculean task to automate your lead nurturing campaign process. However, no matter how difficult it may seem, this is important for your business and for one needs to know what does the term “Lead” means in sales and its usefulness.
“Lead” is a very common term used in sales and marketing, it defines a person or an organization who is interested in your product. A qualified lead will be your perfect customer who can use your product.
Lead nurturing can be defined as a process of forming a relationship with the potential buyer i.e a person who has the potential of becoming a permanent user.
The nurturing process involves making the client aware of how the product and service that you provide can benefit them. This goes in stages and is not a one time process. The following are some of the facts about leads that are lurking around your website:
Convincing prospects can significantly improve your business but it takes time, people should be able to see the benefits of purchasing the product while you need to create the urgency.
The best example of automating lead nurturing is of the customer support tool, Intercom, and Limecall, where Intercom can be used for chat and LimeCall for more effective “call”.
An intercom is a chat tool that you can integrate on your website and is one of the best tools to automate your lead nurturing only lagging behind Limecall.
Follow the below steps to automate the lead nurturing process:
Next, carefully consider the types of leads you would like to reach out to, for example, you might want to reach out to leads who signed up for your free trial. Now tag the list of leads and add it as a rule for your target audience.
It could be possible that some leads that once almost bought your product may have gone quiet. Chances are that they forgot about your product, or actually decided it wasn’t the right time to go for it. Reach out to these people a couple of months after they become leads, ringing a bell and reminding them about the benefits of your service, and highlighting what you have recently included in your service or product.
Following are a few examples of what can you send as a message:
Limecall is the fastest way to qualify and convert your online leads. It creates real phone conversations seconds after a lead comes in and automatically follows up at the right time with the right message, 24×7.
Always remember, nothing is superior to a phone call. When your customers want to hear from you, nothing beats interacting with a real person.
What sets Limecall apart:
Gain 75% more sales call from your website visitors. Limecall engages your website visitors and facilitates an immediate conversation
Automation is a very important aspect of growing your business where leads play a crucial role. With tools like Limecall, lead nurturing becomes a very easy task. Do let us know what do you think of the product and how it has helped you so far.
Want to automate your lead nurturing process for maximum impact?
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