Companies use LimeCall to proactively engage with visitors and instantly improve conversions.
March 27, 2019 |
Has GDPR economy made your life difficult to collect lead’s phone numbers? Probably.
European union felt a strong need to implement a data protection law that could help citizens safeguard their own data. The regulation was made on 14th April 2016 and came into effect on 25th May 2018.
General Data Protection Regulation can be called as a set of regulations that aims to help citizens as well as businesses to smoothly function in this digital age. We know that almost all organizations whom we interact online, collect our data like name, email address, credit card information, address, etc. With GDPR, the organizations have to follow some strict guidelines in order to protect and foremost to get consent from the person before storing the data.
As we are all aware, data breaches happen all the time which even doesn’t spare companies like Sony and when this happens, customer’s data is sold in the back market or is made available to download publically.
With GDPR coming into effect, organizations are now obligated not only to get the data legally i.e by consent but also store the data responsbly and pay penalty in case of data leaks.
General Data Protection Regulation applies to all EU organizations as well as all the companies offering goods and services in
What can be considered as personal data under GDPR?
There are parameters defined in General Data Protection Regulation as what can be considered as personal data. This includes:
As GDPR comes into effect, it will, of course, have an effect on how the organization now handles their EU business.
In short according to GDPR:
– Usage of user data should be limited and explained to the customer
– Data should not be stored unnecessarily
– People should have a say in the way their data is used
– The data should be kept securely
– User data should not be sent out of the European Economic Area without proper encryption or security
As you know that you will need the consent of your users regarding storing their information, thus you need to again ask the users to opt-in, which may lead to losing a significant amount of prospects. So now you will have to rebuild your list or else you stand a chance of getting penalized.
Below are a few common strategies used to build a prospect list and how these can be affected by GDPR.
Cold calling is a way to contact the prospect who never had a previous interaction with the company or expressed interest in the service or product. It is not an easy task to turn prospects to paying customers as the success rate is just 2% i.e only 10 conversions out of 500 calls.
Even though cold calling callback software is a very old technique and has become less appealing due to modern techniques like social media, emailing, Whatsapp Business, etc, it is still relevant in 2019 but it is still daring as the caller has to face hang-ups, a lot of rejection and even verbal abuse. Limecall with a great callback software features.
We should understand how important calling is when it comes to sales and marketing. According to a leading study, 92% of user interaction happens over a call and you are more likely to convert leads if you reach out to them a minimum of six times.
The most common myth is that with GDPR in effect, it is not possible to do cold calling or emailing which is of course not true. Cold calling actually is not covered under GDPR, so you can relax and use this most effective way to get your sales numbers up.
Check our : Callback apps for automotive business
But as you have the user’s data, GDPR regulations need to be taken into account.
GDPR can affect the sales team if you do any of the following:
So whenever you add a prospect to your list, you should make sure that you have proper consent from them.
When on call, you can ask the prospect’s consent for newsletters. If the prospect is okay it with it, then make sure you send the client a link where they can manage their subscription. So that they can easily opt in and opt out.
Check our : Saas Callback
But you should have a proof of user consent, so it is always a good practice to send a follow-up email to the client with the details like, the reason for the call, a summary of what happened on the call and the actual reason of sending the email. It is all about transparency between the prospect and the business.
An example of the follow-up email:
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This is a follow-up email regarding our call today.
As per our call conversation the webinar regarding “Prospect Management” will start at 4 pm EST on 28th January 2019. You may use the below link to join the webinar
As discussed regarding the weekly newsletters, you can use the below link to opt-in and use the same link to opt out whenever you want.
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To come straight to the point, there is no special way to get a lead’s phone number under GDPR economy because there are no direct restrictions. GDPR is about protecting individual’s data and right to privacy on the internet, thus everything that will affect you is the indirect interference of GDPR laws while getting user data.
So, the only thing that you as a business owner needs to keep in mind is prospect’s consent and data security.
Looking for ways to collect your lead’s phone numbers in the GDPR economy?
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