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Feature Analysis: Top 20 Lead Distribution Software of 2020

Editorial Team

December 4, 2020 |

Feature Analysis: Top 20 Lead Distribution Software of 2020

Who excels in dealing with leads?

It manifests the key question not just for the employees and management, but more importantly for the tools they deploy for lead distribution and management. 

Converting the leads into opportunities and clientele depends heavily on client appraisals. It is surely among the finest of appraising strategies to not let the customer wait. The faster the leads are assigned to sales reps, the larger the number of leads converted. 

Table of Content

1 . What qualities to look for in top lead distribution software?

2. List of 20 top lead distribution software of 2020

Using only a timely and immediate response back after an inquiry heightens a probability of conversion up to 400%. That’s an enormous difference, as you see. 

Lead distribution software is software designed to manage and ease down the process of matching inbound leads to appropriate sales reps. These tools make sure that the messy workflow doesn’t cost you potential customers. 

However, there are plenty of softwares that offer the above functions. It is hard to guess which of them fits your workflow. 

Therefore, we arranged a feature-by-feature assessment of the top lead distribution software of 2020. 


What qualities to look for in top Lead Distribution Software?

First of all, we go through the factors that make a lead distribution software worthy in its domain. The qualities that software is supposed to possess and the levels to be maintained. 

That gives us a better understanding of what we should look for in a lead distribution software.  

1 . Availability-based lead routing 

Due to absent representatives, a large number of leads are lost because those aren’t routed rightly.  Righteous lead management can avoid this loss. It needs the system to route the leads according to the availability.  Best lead distribution software manages the working hours and availability of the sales rep to make sure that the leads find their conversion. In cases when a sales rep isn’t responsive out of any random reason, it ensures that leads are connected to other sales reps. 

2. Reporting and analytics

Modules inside the software are designed to provide various reports about the productivity and performance of a domain or individual. 

It is insufficient to only connect the leads to sales reps as a bridge. An important part of the work is to analyze how the performance had been, and what range of improvements is visible through that data. 

The reports provide the total number of leads in any given time, along with the connections they made, the sales reps who carried them, and the conversion ratio of overall leads to the individual rep.  

Those factors help a lot in maintaining the real vision of the workforce. The qualitative and quantitative analysis of total lead traffic gives the user a clear edge. 

3. CRM Integration and independence 

A good tool for lead management must be able to take care of itself without needing a human input, unless mandatory.  

In top lead distribution software, such automation is also needed to be intricate and independent and thus free from dependence on other tools to manage the CRM data. Along with that, the software must be open to integration and should be able to use other tools and software to provide freedom of choice to the user. 

There are popular CRM tools like Hubspot that work nicely with other tools that we count on our list as best in our assessment. This way integration and independence both come handy to the user and it turns out to be an important aspect of the software one may look for. 

Interesting Read : What is a Lead Distribution Software: Benefits and Features

4. Feedback capture

Along with the bridging and analysis part, feedback provides the most direct and personal info about the performance of a business.

Good software must be efficient with the feedback collection and managing it well to connect it to other data to provide a better report. 

Feedback includes ratings, testimonials, and comments. All those types provide different types of data and can be segregated in different segments even when the customer provides those in a sum. That efficiency with collecting the feedback and analyzing it right is also a major quality to look for in lead management or lead distribution software. 

5. Rules-based routing: 

Along with all the above factors, a Lead distribution software must incorporate proper Rules-based routing: to that works very much like an email management tool. 

Users can assign the proper rules to segregate leads automatically based upon various qualities they carry. 

Those qualities further help users in developing their analysis, assertion, or assessment of a scenario. It is also a mandatory part of lead distribution software to be able to create proper channels with user-defined rules and perform in that accordance. 


List of 20 Top Lead Distribution Software of 2020

1 . Bitrix24

Bitrix24 is a CRM application that consists of impressive lead distribution features. It allows the user to segregate, receive, store, and analyze lead data from a single platform. 

The lead distribution function in Bitrix24 works through getting the inbound calls and distributing the leads in that accordance. It operates over various forms of data including chats, emails, texts, calls, and other modes. 

Bitrix24 also has good email marketing and social media management tools. It serves as a collaborative and wholesome automation tool for a variety of business processes.

Further are its analytical points.

  • Availability-based lead routing: No
  • Reporting and analytics: Yes
  • CRM Integration and independence: No
  • Feedback capture: No
  • Rules-based routing: Yes

Pricing: Free plan: $0 per month, Special plans: from $15.36 per month, Business plans: from $63.36 per month

  • Software review sites’ rating: 4.0
  • G2 Rating 4.0
  • Capterra Rating 4.0
  • Software Advice Rating 4.0
  • Average Rating 4.0

2. Boberdoo

Boberdoo is a lead management software primarily based upon automation of business processes. 

It consists of various tools that compile lead distribution, billing, accounting, and reporting into one framework. This platform bases its central strategy in tracking the route web-based sales leads and segregating them on pre-set or user-defined rules. 

Boberdoo can also distribute leads in real-time as per user preferences. 

Further are its checkpoints.

  • Availability-based lead routing: No 
  • CRM Integration and Independences: Yes. Custom CRM Integration available 
  • Reporting and analytics: Yes
  • Feedback capture: No
  • Rules-based routing: Yes

Pricing: Request for a quote

Software review sites’ rating:

  • G2 Rating: 4.7
  • Capterra Rating: 4.7
  • Software Advice Rating: Ratings not found
  • Average Rating: 4.7 

3. Chili Piper

Chili Piper is based on inbound sales automation. 

It has impressive lead routing capabilities including a framework for scheduling online meetings. 

One can collect info on leads through its web forms. It rapidly qualifies and route leads to sales reps. Incoming leads can be framed as per region, company size, or forms of users.

The following are its checkpoints:

  • Availability-based lead routing: Yes
  • CRM Integration and Independences: Yes. Salesforce, Hubspot, Zapier
  • Reporting and analytics: Yes
  • Feedback capture: Yes
  • Rules-based routing: Yes

Pricing: Request for a quote

Software review sites’ rating:

  • G2 Rating 4.5
  • Capterra Rating 4.7
  • Software Advice Rating 4.4
  • Average Rating 4.5

4. Distribution Engine

Distribution Engine is mainly a Salesforce application. 

Its main task and framework are designed to make sure that the leads are distributed to the most qualified reps, and are not lost at any terminal whatsoever.  

It distributes leads through a round-robin algorithm, and skills-based, or lead source filters. The distribution Engine has an alerting function intricately set in it. An auto-reassign feature along with that nullifies the chances of losing the leads. 

It also has advanced reporting that demonstrates the average hourly distribution volumes and supposed workload for upcoming sessions.

  • Availability-based lead routing: Yes
  • CRM Integration and Independences: Yes. Hubspot
  • Reporting and analytics: Yes
  • Feedback capture: No
  • Rules-based routing: Yes

Pricing: Standard support: $0 per month, Premium support: Custom

Software review sites’ rating:

  • G2 Rating 5.0
  • Capterra Rating: Not found
  • Software Advice Rating: Not found
  • Average Rating: 5.0

5. Freshsales

Freshsales is a sales CRM software designed by Freshworks which consists of many lead distribution features. 

Segmenting leads into different categories like country, zip code, location, and other criteria is easy with this tool. There are facilities to create groups and numerous rules to ease down the automation during the workflow. 

Also comes with it, the Freshsales’ in-built phone. And you can get local and toll-free numbers for any country and state to give a fully automated shape to your business. 

  • Availability-based lead routing: Yes
  • CRM Integration and Independences: Yes. Hubspot and Zapier
  • Reporting and analytics: Yes
  • Feedback capture: Yes
  • Rules-based routing: Yes

Pricing: Sprout plan: $0 per month, Blossom plan: $12 per month, Garden plan: $25 per month, Estate plan, $49 per month

Software review sites’ rating:

  • G2 Rating 4.7
  • Capterra Rating 4.7
  • Software Advice Rating 4.7
  • Average Rating 4.7

6. Lead Assign

Lead Assign is a lead routing software with functions to catch and route leads to the most appropriate sales reps. 

This software focuses on helping you to filter your leads and forward them to the best-possible rep based on predefined custom rules. 

Lead Assign’s automated follow-up feature is a good manager for feedback right after the call. It also provides detailed demos of the progress of the call and –the potential of the lead.

  • Availability-based lead routing: Yes
  • CRM Integration and Independences: Yes. API integrations, Zapier or Pipedrive
  • Reporting and analytics: Yes
  • Feedback capture: Yes
  • Rules-based routing: Yes

Pricing: Lead Assign Ultimate: from $90 per month

Software review sites’ rating:

  • G2 Rating – 4.5
  • Capterra Rating – 4.8
  • Software Advice Rating – Ratings not found
  • Average Rating – 4.7

 7. LeadByte

LeadByte is a cloud-based lead management software. It has functions to collect, refine, and allocate leads in real-time, and its lead distribution feature is managing the incoming leads with custom measures. 

Eliminating invalid leads is eased down and some other key features such as activity tracking, campaign management, and source tracking are dedicated to creating clutter-free lead management for businesses. 

  • Availability-based lead routing: No
  • CRM Integration and Independences: Yes. API integrations, Zapier or Pipedrive
  • Reporting and analytics: Yes
  • Feedback capture: No
  • Rules-based routing: Yes

Pricing: From $299 per month

Software review sites’ rating:

  • G2 Rating – 5.0
  • Capterra Rating – 4.8
  • Software Advice Rating – 4.8
  • Average Rating – 4.9

8. Lead Capsule

Lead Capsule is cloud-based lead management software with lead generation, lead distribution, lead commerce, and CRM capabilities built intricately. Its lead circulation features route leads in real-time. 

Lead Capsule also has call tracking to track both inbound and outbound phone calls to keep a keen watch on lead progress. 

  • Availability-based lead routing: Yes
  • CRM Integration and Independences: Yes, but not specified
  • Reporting and analytics: Yes
  • Feedback capture: No
  • Rules-based routing: Yes

Pricing: Lite plan: $499 per month, Professional plan: $699 per month, Enterprise plan: $999 per month, Dedicated plan: $1,499 per month

Software review sites’ rating:

  • G2 Rating: 5.0
  • Capterra Rating 4.7
  • Software Advice Rating4.7
  • Average Rating 4.8

9. LeadExec

LeadExec is a lead distribution software with the routing of inbound web leads and phone calls at once on an easy framework. Geographic location, call times, and other parameters provide a base for segregation. A daily limit can be set for each rep. 

LeadExec’s reporting function provides real-time lead performance aligned by either campaign, website, or lead source.

  • Availability-based lead routing: Yes
  • CRM Integration and Independences: Yes, but not specified. ClickPoint (LeadExec’s parent company) has its very own CRM software, SalesExec.
  • Reporting and analytics: Yes
  • Feedback capture: No
  • Rules-based routing: Yes

Pricing: Starter plan: $450 per month, Premium plan: $1,500 per month, Enterprise plan: Custom

Software review sites’ rating:

  • G2 Rating – 4.5
  • Capterra Rating – Rating not found
  • Software Advice Rating – Rating not found 
  • Average Rating – 4.5

10. Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation tool. It has elegant lead distribution features.  

A unique feature is its ability to assign leads based on a sales reps’ performance. It keeps the record of the number of leads converted to opportunities, and the number of opportunities left. Based upon such data it is an excellent tool to keep track of employees and their performance along with the lead performances. 

Additionally, Lead Liaison has a visitor and email tracking inherent in its system. 

  • Availability-based lead routing: Yes
  • CRM Integration and Independences: Yes. Salesforce, Pipedrive, and Zoho
  • Reporting and analytics: Yes
  • Feedback capture: No
  • Rules-based routing: Yes

Pricing: Inbound plan: $250 per month, Omnibound plan: $650 per month, Lifecycle plan: $1,250 per month

Software review sites’ rating:

  • G2 Rating – 4.7 
  • Capterra Rating – 4.8
  • Software Advice Rating – Ratings not found 
  • Average Rating – 4.8

11. LeadsPedia

LeadsPedia is a performance-based marketing platform. 

Its lead distribution feature is centered around capturing, authenticating, and allocating the leads in real-time. 

Round-robin or weighted distribution algorithms are both a part of its process while LeadsPedia also provides innovative reporting capabilities and call trackers.

  • Availability-based lead routing: Yes
  • CRM Integration and Independences: No
  • Reporting and analytics: Yes
  • Feedback capture: No
  • Rules-based routing: Yes

Pricing: Starter plan: $1,000 per month, Lite plan: $1,500 per month, Premium plan: $2,500 per month, Enterprise plan: Custom

Software review sites’ rating:

  • G2 Rating – 5.0
  • Capterra Rating – 4.8
  • Software Advice Rating – ratings not found.
  • Average Rating – 4.9

12. LeadSquared

LeadSquared is a cloud-based solution for workflow automation and CRM management. 

It is based on a set of predefined rules that automate the allocation of leads to apt sales reps. There are numerous options to control this automation and set rules. Additionally, one can set an individual set of rules for a sales rep, which helps when the individual capabilities of the sales rep fall in the equation. 

  • Availability-based lead routing: Yes
  • CRM Integration and Independences: Yes. Salesforce and Zendesk
  • Reporting and analytics: Yes
  • Feedback capture: No
  • Rules-based routing: Yes

Pricing: From $20 per month

Software review sites’ rating:

  • G2 Rating – 4.5
  • Capterra Rating – 4.2 
  • Software Advice Rating – 4.2
  • Average Rating – 4.3

13. Lead Wrench

Lead Wrench is a lead management platform with various distribution features similar to a ping-tree style system to find the worthy sales rep. 

Multiple rules and filters are added in it along with lead capture, lead segmentation, and source tracking.

  • Availability-based lead routing: No
  • CRM Integration and Independences: No
  • Reporting and analytics: Yes
  • Feedback capture: No
  • Rules-based routing: Yes

Pricing: Plan A: $497 per month, Plan B: $997, Plan C: $1,497, Plan D: Custom

Software review sites’ rating:

  • G2 Rating – 5.0
  • Capterra Rating – Ratings not found
  • Software Advice Rating – 5.0
  • Average Rating – 5.0

14. Myphoner

Myphoner is a cloud-based lead management and CRM solution specializing in tracking the values of the leads. 

It tracks, nurtures, and follows up each lead to its minute activity and the queue system predicts the probability of highly convertible leads to send them to rightful sales reps or multiple agents. 

It has advanced reporting that offers the performance of sales, agents, and campaigns. Myphoner also offers lead nurturing and migration.

  • Availability-based lead routing: Yes
  • CRM Integration and Independences: Yes. API integrations or Zapier
  • Reporting and analytics: Yes
  • Feedback capture: No
  • Rules-based routing: Yes

Pricing: Lead plan: $11.67 per month, Prospect plan: $17.50 per month, Opportunity plan: $23.33 per month

Software review sites’ rating:

  • G2 Rating – 4.5
  • Capterra Rating – 4.7
  • Software Advice Rating – 4.7
  • Average Rating – 4.6

15. Nextiva

Nextiva is a Voice-over-Internet-Protocol (VoIP) phone system. It can manage live chats, CRM, video conferencing, and other forms of communication. 

Its main feature is calling on priority and current workload of the rep. 

Nextiva’s CRM consists of sales and customer service CRM that brings all customer data in one place.

  • Availability-based lead routing: Yes
  • CRM Integration and Independences: Yes. Salesforce and Hubspot
  • Reporting and analytics: Yes
  • Feedback capture: Yes
  • Rules-based routing: Yes

Pricing: Essential plan: $19.95 per month, Professional plan: $20.95 per month, Enterprise plan: $27.95 per month

Software review sites’ rating:

  • G2 Rating – 4.6
  • Capterra Rating – 4.3
  • Software Advice Rating – 4.3
  • Average Rating – 4.4

16. Novocall Conversations

Novocall Conversations is all-inclusive call supervision software with a diversity of call-related structures – call-back automation, following, and data analytics.

It has strong availability based allocation service and multiple rules. And the distribution of leads can be based on business function, country, and product information.

  • Availability-based lead routing: Yes
  • CRM Integration and Independences: Yes. Salesforce, Zapier, and Hubspot
  • Reporting and analytics: Yes
  • Feedback capture: Yes
  • Rules-based routing: Yes

Pricing: Request for a quote

Software review sites’ rating:

  • G2 Rating – 4.8
  • Capterra Rating – 4.8
  • Software Advice Rating – 4.8
  • Average Rating – 4.8

17. Phonexa

Phonexa is an all-in-one marketing platform. It has a primary focus on insights into marketing calls and campaigns. 

Its lead distribution system is based on real-time through defined distribution criteria. Additionally, it has call tracking features through online and offline channels.

  • Availability-based lead routing: Yes
  • CRM Integration and Independences: Yes. Salesforce
  • Reporting and analytics: Yes
  • Feedback capture: Yes
  • Rules-based routing: Yes

Pricing: Free plan: $0 per month, Lite plan: $100 per month, Premium plan: $300 per month, Enterprise plan: $500 per month

Software review sites’ rating:

  • G2 Rating – 4.7
  • Capterra Rating – 5.0
  • Software Advice Rating – 5.0
  • Average Rating – 4.9

18. Power Router

Power Router is a Salesforce native program.

 Its main function is to segment leads based on territory, industry type, or sources. It sets up rules to route each group accordingly. 

The round-robin, weighted or load-balanced algorithms are intricate in it. It can be specifically useful to distribute leads based on sales reps’ work hours, time zones, and availability.

  • Availability-based lead routing: Yes
  • CRM Integration and Independences: No, it is native to Salesforce
  • Reporting and analytics: Yes
  • Feedback capture: No
  • Rules-based routing: Yes

Pricing: Growth plan: $15 per month, Professional plan: $25 per month, Enterprise plan: $35 per month

Software review sites’ rating:

  • G2 Rating – Ratings not found 
  • Capterra Rating – ratings not found
  • Software Advice Rating – Ratings not found 
  • Average Rating – Ratings not found

19. Tray.io

Tray.io is a cloud-based automation platform offering to integrate an entire cloud stack at one platform. 

It offers a great solution to automated workflows. 

A great facility it offers is to create highly customized lead distribution rules that automatically route leads to sales reps faster and without needing human interaction. 

Tray.io has stunning visual workflows and easy methods of setting lead routing rules.

  • Availability-based lead routing: No
  • CRM Integration and Independences: Yes. Salesforce, Freshworks, and Oracle
  • Reporting and analytics: Yes
  • Feedback capture: No
  • Rules-based routing: Yes

Pricing: Standard plan: $595 per month, Standard Plus plan: $1,450 per month, Professional plan: $2,450 per month, Enterprise plan: Custom

Software review sites’ rating:

  • G2 Rating – 4.8
  • Capterra Rating – 5.0
  • Software Advice Rating – Ratings not found
  • Average Rating – 4.9

Interesting Read : How different industries use lead distribution systems ?

20.  Xzazu

Xzazu is a cloud-based lead distribution software. 

It can assign leads in numerous ways including multi-step, ping post, and ping-tree bidding methods. Also, Lead distribution can be eased with multiple predefined rules that auto-select appropriate sales rep.

  • Availability-based lead routing: Yes
  • CRM Integration and Independences: Yes. Salesforce, Hubspot, and Pipedrive
  • Reporting and analytics: Yes
  • Feedback capture: No
  • Rules-based routing: Yes

Pricing: Startup plan: $116 per month, Lite plan: $352 per month, Full plan: $822 per month

Software review sites’ rating:

  • G2 Rating – Rating could not be found
  • Capterra Rating – Rating could not be found
  • Software Advice Rating – Rating could not be found
  • Average Rating- Rating could not be found

Conclusion

Those being some of the top lead distribution software around us, when it comes to choosing out of them we are helped by the purpose and framework they offer.  

Which one is the best? 

Well, that can’t be a singular answer under the vastness of functions that those tools deliver. 

It is up to an enterprise or business for what is the requirement and how one wants the workflow to go through. Based on the size, the type of industry, and the framework of the service, the offerings have plenty of custom offers, prices, plans, and focuses that deem a particular aspect to be primary as compared to others. 

However, when one is looking for an all-in-all lead management tool, Boberdoo comes the closest to compiling various facilities in one lot. 

When, on the other hand, the requisite is about the inbound sales specifically then a call and email management software seems to be the preference, and Novocall comes closest to it. 

Still, the verdict can be open to the user with all the great variety that the enterprise level lead management asks for and all the wide range of tools mentioned above. 

Editorial Team

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