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BANT – Budget, Authority, Need, and Timeline

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December 24, 2019 |

BANT is a well-known method used for lead qualification. It looks at Budget and whether your prospective client has a budget for what you’re selling; Authority and whether he or she has the authority to make a purchasing decision; Need and whether there’s a business need by your prospect for what you’re selling; and Timeline, the time frame for a decision and implementation.

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