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WIIFM

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shieldonllesol@gmail.com

December 24, 2019 |

Acronym for “what’s in it for me,” which is the question all of your prospects and clients are asking (or at least wondering). You must address this question in your discussions, so your clients and prospects understand the potential benefit to them, their companies, and their employees in selecting you and the proposed product to address their insurance needs.

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shieldonllesol@gmail.com

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