Choosing the right CRM
Have you ever seen a comparison page where the “challenger” comes out better than the company writing the comparison?
Exactly. Neither have we. So when we set about comparing our sales productivity platform to others we wanted to take a different approach. Here’s the approach we’re taking:
When comparing these two products, the main difference that stands out is price and functionality. Hubspot Sales offers no inbound calling, no SMS, no historical import of email conversations & no bulk email features. To top that, Hubspot Sales has additional costs associated in the form of setup fees, third party apps and a minimum payment for 10 users if you’re on the Enterprise plan ($14,400 annually).
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|---|---|---|
| Per User Annually | $500 – $1400 | $4,000 – $14,000 |
| Setup | All-in-one | Multiple plans/apps |
| Calling | Global / Unlimited Pay-per-use with free credit | Selective 33 hours if on Sales Hub Enterprise plan then pay-per-use |
| Support | Dedicated success/support | Pay extra |
| External consultants | Not required | Often required |
Info sign iconComparison data is based on an analysis from Q1, 2019
“After 30 days of evaluating Hubspot & other CRM Systems, we picked Close as our perfect solution! Hubspot’s lack of complete email integration and their sadly basic CRM reporting killed them for us. The features that made us choose Close over Hubspot were full email integration, call logging/recording & a good API. Three weeks in, we’re pretty happy with Close. We’ve gotten our integrations done, and our sales team is really loving life right now.”
The rest of document will help you understand why we think Close is a better alternative to Hubspot both in terms of value and pricing.
Hubspot is a good standalone CRM, but a lot of the critical functionality required by a high-performing sales team is highly dependent on expensive third party applications.
There are also some key sales functions that, even with a third-party app, you just cannot perform using Hubspot. Whereas with Close they’re all built-in.
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| Backup Calling Provider |  |
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| Automatic Call Forwarding | |
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| Built-in SMS | |
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| Manual data migration service | |
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| Historical import of email conversations | |
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| Inbound calls in CRM | |
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| Send/receive SMS | |
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| Predictive Dialing | |
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Comparison data is based on an analysis from Q1, 2019
To get the functionality of Close Basic on Hubspot you need their Sales Hub Enterprise plan (minimum).
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| Sales inbox | |
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| 2-way email sync (send/receive) | |
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| Unlimited email tracking | |
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| Email templates | Unlimited | Up to 1000 |
| Scheduling & reminders | |
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| Snooze & undo send | |
MixMax integration ($288) |
| Global Calling (Worldwide) | |
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| Receive calls on your system | |
Kixie integration ($780) |
| Send/Receive SMS (US/Canada) | |
Kixie integration ($780) |
| Phone Number | |
Kixie integration ($780) |
| API access & Zapier integration | |
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| Integrations | |
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| Sales pipeline reports | |
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| Close Basic: $708.00 | Hubspot Sales Enterprise**: $1,440 | |
| Close Basic: $708.00 | MixMax: $288.00 | |
| Kixie: $780.00 | ||
| Calling Credit: ~$309.00* | ||
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$588.00annually |
$2,199.00annually |
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Comparison data is based on an analysis from Q1, 2019
Everything you have in the Close Basic plan +
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|---|---|---|
| Email sequences | |
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| Bulk email sending | |
Additional purchase |
| Power Dialer | |
Kixie integration ($780) |
| Close Professional: $969.00 | Hubspot Sales Enterprise**: $1,440 | |
| Calling Credit: -$120.00 | Hubspot Marketing Starter: $600.00 | |
| MixMax: $288.00 | ||
| Kixie: $780.00 | ||
| Calling Credit: ~$309.00* | ||
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$849.00annually |
$2,799.00annually |
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Comparison data is based on an analysis from Q1, 2019
Everything you have in the Close Professional plan +
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|---|---|---|
| Predictive Dialing | |
DialerAI purchase ($2,388) |
| Voicemail Drop | |
Kixie integration ($780) |
| Group Numbers | |
Kixie integration ($780) |
| Call Transferring | |
Aircall integration ($780) |
| Unlimited Call Recording | |
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| Close Business: $1,479.00 | Hubspot Sales Enterprise**: $1,440.00 | |
| Calling Credit: -$120.00 | Hubspot Marketing Starter: $600.00 | |
| MixMax: $288.00 | ||
| Kixie: $780.00 | ||
| DialerAI: $2,388.00 | ||
| Calling Credit: ~$309.00* | ||
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$1,359.00annually |
$5,187.00annually |
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Here are the calling costs comparison of 5 popular countries. Both Close & Hubspot use Twilio as their calling provider so the calling costs are the exact same.
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|---|---|---|
| United States of America | $0.013 | $0.013 |
| United Kingdom | $0.017 | $0.017 |
| Germany | $0.015 | $0.015 |
| France | $0.013 | $0.013 |
| Australia | $0.024 | $0.024 |
5 on 
5 on
5 on 
