why does voice of customer research matter?
In a society where consumers are more invested in the products and services that they use, it’s
clear that giving your customers a voice is key for surviving in fast-paced markets and keeping
a competitive advantage.
Following the standards set by Lean Six Sigma, Voice of Customer research has three main
- To figure out what customers care about
- To set priorities and goals consistent with the needs of your customers
- To determine what customer needs you can profitably meet