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July 10, 2021 |
Lead generation is the topmost important element of B2B marketing. Almost 85% of expert B2B marketers acknowledge that lead generation is the most significant marketing goal for businesses. Lead generation is not difficult as many people think it is. The only problem is that there is no formula for lead generation. Different strategies may apply to other businesses for lead generation; unfortunately, 61% of marketers’ most significant challenge is to gain leads. But the good news is that every business can get lead generation, even yours too. Do you also want to achieve lead generation for your business and increase your sales with some of the best lead generation tools?
Lead generation is all about reaching the ideal customers, drawing them to your website, persuading them to buy your product/service, converting them into leads, and nurturing those essential leads for the rest of their lives. Luckily, there are some best lead generation tools out there in the market which can help you to make an effective lead generation strategy for your business.
One of the best methods to gain leads for your business and increase your revenue rapidly is to use lead generation tools. Lead generation tools can help you generate more leads, but you will need to invest in these tools if you want to gain leads on a big scale. These tools are very effective as they guide you to develop a lead generation strategy specifically for your business. There are hundreds of lead generation tools available in the market. Although free tools are suitable excellent for beginners, premium tools are 100 times better than free tools in analysis and strategy development. Every lead generation tool claims lead generation, but only a few are legitimate on this claim. Those are discussed below.
In B2B marketing, lead generation works in the form of a funnel. The funnel is described as:
Find the Leads: Finding the contact information for possible leads is the first stage in B2B lead generation.
First Contact: Now that you have a database of high-quality leads to contact, it’s time to start cold-calling them in the form of email or social media posts.
Searching and Qualifying Leads: This stage is all about research; do your customers know who you are? Do they have trust in your brand? These are the main contributing variables that many B2B customers may consider before making a purchase.
Close the deal and make a purchase! Success! The lead has chosen your brand and purchased it.
Several strategies will be mentioned below for lead generation tools by which you can attract customers to your website. Once a customer visits your website, you can highly pursue him to fill out the form with their details.
A lead magnet is an effective strategy for B2B lead generation. A lead magnet serves as an example of the value your product or service promises to deliver. It provides consumers with free information or value, encouraging them to give their data to access the information. You give something important to your leads, something valuable enough for them to trust you with their contact information. Lead magnets can be in various forms, including eBooks, White papers, and Webinars. You provide value to your leads, and they return the favor.
Social media is unquestionably the best route to gain leads from your audience. More than 50% of the world’s population is currently on social media; it will be a bad idea not to gain leads from platforms where billions of people regularly come. LinkedIn is the top platform for B2B users and companies. It has over 600 million users globally, and it is not showing the speed of going down. Others are Facebook, Instagram, Twitter, Reddit, and many more. By doing effective social media marketing, you can get thousands of customers from these platforms on your website.
Content marketing is a well-known B2B lead generation strategy among markers. It is primarily concerned with writing helpful content and delivering it through various means. It aids in drawing client attention with eye-catching headlines, retaining customers with useful information, increasing brand awareness, and increasing social media followers. Content is the most valuable method to generate inbound B2B traffic for your business.
Even after social media and content marketing, no one can beat email marketing to generate lead generation. Daily, over 205 billion emails are sent and received, and over 80% of users check their emails every day. It means your email has a strong chance of being noticed. Both lead generation and lead nurturing rely heavily on email marketing. You can also send cold emails to potential clients without spamming them, as long as you use the correct pitch.
Ranking your funnel or page by SEO optimization on Google pages can be very beneficial for your website. When a B2B user searches for a specific product or service and your website shows at the top, high chances are that the customer will become your lead. SEO is the favorite strategy among the markers because you don’t have to pay a single penny for the traffic. When you invest in SEO, you are directly increasing the visibility and revenue of your website.
“Helped us increase conversions by 50%! Great interface, says founder of crozdesk.
LimeCall is the best lead generation tool that offers the highest leads from the website. Besides getting leads, it has countless amazing features which can help your business to increase revenue. The best feature of LimeCall is that it provides a call-back feature within 28 seconds, analyzes your customer’s behavior, and shows them pop up at the right time. Another tool offering almost the same features is Unbounce.
The tool is really helpful for the website as it helps us in getting a high conversion rate. It has a free version to get unique features, but its limit is that it connects to your website visitor in 1:1 conversation, not more than that. Although, if you wanted to make sales and increase your revenue, you should go with Pro Package for $149/mo and Advanced Package for $399/mo. You can also make a custom quote according to your business needs.
“Very easy to launch & generate data. Many parameters can be extracted in a single click only,” says Vishal, an AVP Enterprise Sales.
Skrapp is a tool for finding someone’s LinkedIn email. The best feature of this tool is that it is straightforward to use. Download its chrome extension, go to the person’s LinkedIn profile and click the “Find Email” button. It has a rating of 3.4/5, according to G2. Prospect.io is a tool that offers the same service as Skrapp. It would be best if you used Skrapp because it will help you find the leads of your audience quickly. The tool limits it up to 150 emails in the free version, but in the paid version of $49/mo, it can find up to 1000 emails.
“Search no more and save your time for web design and dev with SeedProd Landing Page Pro,” says Hanan Gazit Founder & CEO Julooting.
If you’re a beginner in creating a sales funnel for your business, SeedProd is the page builder you should choose. Its best feature is that it is an easy-to-use lead generation page builder without writing any codes. It has a rating of n/a (5 out of 5 stars on G2, but based on one review). I recommend using SeedProd because you can create a funnel by just utilizing a drag or drop builder. Its basic package starts at $79/mo but with the limit of only one website. If you don’t find its package suitable, you can also use wetransfer because it has better pricing options with the same features.
“We’ve seen conversion increases of over 70%, just by switching a client’s landing page over to Unbounce. We’re also able to test and iterate more rapidly, which is a win for everyone,” says Nicholas Scalice, Founder of Earnworthy.
Unbounce is one of the best-advanced lead generation tools for converting visitors into leads. One of its remarkable features is that its page builder offers many templates to create a landing page. It has a rating of 5/5 stars on GetApp. You should use Unbounce because it has all the features required in creating a lead-generating landing page. You can also use Instapage if you want more than just creating landing pages. Its price starts at $80/mo for only up to 20,000 visitors and 500 conversions.
”As a small team, simplifying our workflow is a top priority, so having our contacts, SMS, and email in one place helps us a ton,” says Edwin Yansané, Founder of Edwart Chocolatier.
SendinBlue is a one for all tool that can send both emails and SMS at the same time. Its best feature is to create a lead-generating email for your website by using the tool builder. Sendinblue has a rating of 4.5/5 stars on GetApp. It is best for people who are looking for an affordable lead generation tool. If you want a higher pricing tool with other features, visit Mailerlite. Sendinblue’s pricing ranges from $27/month; this plan allows you to send up to 10,000 emails a month.
”It is an easy-to-use builder, and I will recommend it to all,” says John, a Facebook user.
Kyleads is a lead generation tool that lets you design popups and quizzes to convert more website visitors into subscribers and leads. Its best feature is that it combines traditional popups with high-converting quizzes that offer an average conversion rate of more than 30%. It has a rating of 0, according to G2. If you want a tool with great reviews, choose ZoomInfo. It has a low basic package, thus recommended for beginners. The basic package starts at $50/mo with the limit of only creating 20 landing pages.
”I’ve been building out my new funnel inside of ClickFunnels, and after doing it, the idea of using anything else is daunting to me. I would have had to have membership software, landing pages, order forms, and then still figure out how to tie them all together. I’ll never have to go through that again because of ClickFunnels!” says Liz Benny.
If you want all primary lead-generating features in a tool, ClickFunnel is the one to go with. Its features allow you to select from various sales funnels and build the process out from there. It has a rating of 4.7/5, according to G2. Its pricing plan is high, so HubSpot Marketing Hub is the best alternative for a lower price. I recommend this tool to expert marketers because of its all-in-one features. Its plan starts at $97/mo with only creating a few funnels.
” Best tool I have ever used for increasing my email list,” says Ilsa, an Instagram user.
Adoric is one of the top lead generation tools for revenue. It is a multi-purpose lead generation tool that enables you to expand your mailing list rapidly. Adoric has a rating of 3.7/5, based on 50 reviews. Adapt offers the same features. You should use this tool because it is automated software. It creates popup ads for your website to collect email addresses automatically added to your emailing list and ESP of choice. There’s a free version to try but only up to 5000 views; paid program starts at $29 per month.
“I consider its ease of use to be what stands out and impacts the most,” says Emiro, owner of an enterprise.
Privy provides simple landing pages to help you capture leads. Its simple landing pages are significantly stronger in getting a high conversation. Privy has a rating of 4.5/5, according to G2. But if you want your landing page more than simple, check OptinMonster. I personally like simple landing pages because they make more conversation than any other type of landing page. The premium plans start at $29/month with limiting up to 20 landing pages.
”It’s very useful in finding my customers’ emails, ” says Liza, a Facebook user.
The Reply Chrome extension makes it quick and easy to find prospect emails on LinkedIn. Its excellent features include adding new contacts to multichannel sequences, accessing and managing your tasks, and making direct calls. This tool has a rating of 4.5/5, according to G2. It’s the same as Outreach software but allows you to do additional things. I recommend this tool to everyone because you can increase your mailing list effortlessly. Its basic price starts at $70/mo, allowing only one individual to use the extension.
“My overall experience with Hunter has been good, and it’s a helpful software when paired with other data tools,” says Dan, owner of a small business.
This lead-generating tool is suitable for both small and large businesses. Its feature allows you to find someone’s email address just by typing their name and company. Hunter has a rating of 4.5/5, according to G2. It has the same features as RocketReach. It is a very time-saving tool. You can use it for free but only up to 100 requests or pay for a monthly subscription that starts at $39/mo.
“A powerful email marketing tool that fits most needs,” says Guido, owner of a medium enterprise.
It’s an excellent lead generation tool for beginners. It allows reaching out to more people without investing a lot of time or money. It has a rating of 4.5, according to G2. ConstantContact also offers the same features at a higher price. You should use it for your business because it’s convenient and cost-effective. You can spend $10/m to get all its basic features. It can only send 12,000 emails per month.
“Using Qualaroo, we got to hear feedback from our visitors in their voice,” says Jaxon Lam Senior Strategist at Web Growth, Hootsuite Media Inc.
Qualaroo offers unobtrusive micro customer surveys that allow you to interact with website users. In features lets, you ask your visitors a sequence of questions, and after that, you can request them for their email to contact them. Qualaroo has a rating of 4.5/5, according to G2. If you want to go with a cheap price tool, use Qualtrics. This tool lets you hear the individual voice to take action in the future. It starts at $80/mo, as it is billed annually.
Being able to do it all within Chrome without leaving the site is super helpful; it’s one of the quickest and one of the most accurate at uncovering email addresses,” says Vincent Nero, Content Marketer at Siege Media
This tool can find anyone’s emails and verify them quickly. It has CRM software and can help you maintain your email list. It has a rating of 5.5, according to G2. Its features are almost the same as Hunter’s. If you want to save your time and find emails quickly, use this tool. Free to find up to 50 emails, the package starts at $49/mo.
”Personalization is key to running a successful email outreach campaign. OutreachPlus combines Personalization and automation to deliver the best results in the industry” says Neil Patel, founder of Neilpatel.com.
It is a marketing automation software that can help you in creating a professional email that generates leads. You don’t have to do manual work as this tool takes care of it by itself. The tool has a rating of 4.5/5, according to G2. Bloomreach provides additional services than OutreachPlus. By using the tool, you can set all your manual work to automation. It provides a free trial for a few days, but its basic package starts at $18/mo.
Within the first 30 days of using OptinMonster, our leads doubled! Needless to say, it was a game-changer,” says Joe Simonds, founder of Salt Strong.
Optinmonster is a famous marketing tool for capturing the emails address of visitors. It offers many features that can target your goals. It has a rating of 4.1/5, according to G2. If you want to go for a monthly option tool with the same feature, Act-on is the best. It can help your business in creating, personalizing, and scheduling follow-up emails. Free for only one user, one email address, and up to 100 contacts and 100 emails, but paid plan starts at $229/year (no monthly option).
”From a solution architect and implementation perspective, D&B Hoovers is easy to adopt, easy to implement, and easy to use to discover customer data. The more customer data discovered by D&B Hoovers, the more power to achieve more business growth and success,” says Robin Tsai, Solution Architect, Trend Micro Corp.
According to Hoovers, it’s the largest commercial database globally.
This tool’s specialty is that it makes it easier to communicate with clients. It has a rating of 4/5, according to G2. Another software with the same feature is ZoomInfo. You should use Hoovers to track your customer data for further making them into your customers. The app is available for free, but you will have to get a quote to use all the features thoroughly.
“Intelligent Data Source of Researchers,” says Chris, owner of a large enterprise.
Datanyze allows you to access information and use it to generate leads. It can quickly locate contact information that can be exported and managed in your CRM. It has a rating of 4/5, according to G2. Insideview is an excellent alternative for people who find Datanyze hard to use. It can manage all your customer data in one place. Datanyze offers a free demo, but you’ll need to upgrade to a subscription account to use all of the features.
”Outgrow performs better for us than blogs and ebooks because of the Personalization it offers. It’s not just about reading or watching content anymore; each prospect gets personalized and relevant information in real-time whether it be through a calculator, quiz, recommendation, or chatbot,” says Leonard Kim, Top Marketing Influencer, Forbes.
Outgrow is an amazing tool for lead-generating. Its features include quizzes, polls, assessments, recommendations, and calculators to help you generate leads. It has a rating of 5/5, according to G2, and is much better than its competitors, like SnapApp. It is a must-use tool for every marketer because of its unique techniques of lead-generating. If you ever contacted their customer support, it may take days to receive an answer from them. Their plans start at $22/m.
“With HubSpot, we’re able to better forecast our pipeline. From a sales perspective, that’s super important because we want to know how much revenue we’re able to generate this month, next month, next quarter,” says Roel Jansen, CCO & Co-Founder, Usabilla
HubSpot Sales is a division of HubSpot’s sales platform. It allows users to track emails and receive updates; just an email gets read. The tool has a rating of 4.5/5, according to G2. Salesforce CRM is almost the same as Hubspot Sales. It’s a great tool to use for email marketing because its dashboard lets you see opened and unopened emails that you send. It’s free but is limited to a few features. To fully control this tool’s features, you have to buy its basic plan at $50/m.
”We integrated Lead Forensics with Salesforce at the click of a button. Ultimately we’ve closed new business we wouldn’t have had any sight of before,” says Tanya Brion, Marketing Manager, DA Systems
Sometimes we miss people that can become a great leader for our business. Lead Forensics’ best feature is that it solves this problem by taking every anonymous visitor’s contact details. It has a rating of 3.8/5, according to G2. Either you use Lead Forensics or ZoomInfo; both tools have unique features. It can target all the customers who visit your website and leave no lead at all because every lead matters. Although, this tool is only beneficial for the website with large visitor volumes. You have to contact their sales team for a pricing plan, as it depends on your website visitor volumes.
”Best Tool for Social Media Managers and Marketers,” says Sitanshu, a social media marketing freelancer.
Hootsuite is a social media marketing tool available in the market for businesses. More than 50% of the world’s population uses social media, and getting leads from these platforms is a must-task for every business person. It lets you make effective strategies for your social media marketing and reduce your time-consuming tasks, and has a rating of 4.1/5, according to G2. It is considered to be better than other marketing tools such as Buffer.
I would recommend this tool to marketers as it has many features that can increase your brand engagement. Its packages depend on the size of the business. For small businesses, the basic package starts at $49/m with only one user included. The features increases as you choose higher pricing plans.
“Sumo is super fast and easy to implement. It gives us great flexibility with our demand generation initiatives and has helped us increase our website leads by 15%,” says Keenan Shaw, Demand Generation Manager, Tonyrobbins.com.
Sumo is an amazing free lead generation tool for beginners. It offers several features to capture visitors’ emails for leads, and has a rating of 4.1/5, according to G2. Also, it provides various features for free, unlike AWeber. If you’re a beginner, you should use Sumo to help you gain leads in your starting months. Free features are limited to some extent, but its premium plans start at a low price of $29/m.
With SharpSpring, we’re able to track the entire life of a lead to show genuine ROI on our campaigns. Now we can see what efforts actually turn into dollars. SharpSpring produces quick wins and real revenue,” says Omar Barraza, founder of PlanStartGrow.
It is a complete sales and marketing platform where you can manage multiple leads. It allows users to capture leads with the help of its top-class features. SharpSpring has a rating of 4.5/5, according to G2. Another software with fewer features from SharpSpring is Act-On. You can use the tool for lead management, lead scoring, email marketing, landing pages, chatbots, pipeline management, and email automation. Its lowest plan starts at $399/month for only 1,500 contacts.
”Growbots outperformed other tools when we made the step to automate and scale our sales development process. It’s a DIY platform that includes hands-on and quality guidance,” says Peter Lang, CEO at UhuruNetwork.
Growbots can help you target the market where your customers are most likely to be. One of the tool’s best features is that you can track down your ideal leads using this tool. Growbots has a rating of 4.5/5, according to G2. Its features are the same as Outreach, but it provides a free trial to customers to play around with its features. Growbots is a must-use tool for beginners who wanted to find the hot market for their customers. It offers a free trial, but they are limited, but you have to contact them for a premium.
”It’s so easy to get started with Sleeknote. Their customer success team is super service-minded and ready to help you with the implementation,” says Morten Storm Lind, founder of E-commerce Manager.
Sleeknote is a lead generation and email capture software that employs smart onsite messages instead of popups. Scroll triggers, page-level triggers, exit-intent triggers, and manual triggers are all available in Sleeknote features. It has a rating of 4.2/5, according to G2. If you want to go for a lower pricing tool with the same features, check out Activecompaign. Sleeknote captures leads in a unique way which makes it different from other tools. The basic package starts at $49/mo for up to 25,000 visitors.
”What’s exciting about Marketo is that you can start to see the table benefits that Marketing is bringing to the table,” says Senior Vice President of Charles Schwab.
Use this lead management tool to establish relationships with potential clients before they contact your sales representatives. The tool’s features allow the user to improve the quality of leads while also allowing businesses to use both outbound and inbound marketing strategies. It has a rating of 4.⅕, according to G2. You can also use HubSpot Marketing Hub; it is excellent marketing too in low pricing packages. It is a very useful tool in getting high-quality leads by using marketing strategies. Pricing will depend mainly on the features you need, and you will need to get in touch with sales to receive pricing information. But mostly, packages start at $900/month.
”We use Prospect.io to draw the interest of very targeted marcom profiles. It’s a playful yet super-efficient lead generation tool,” says Thibaut Dehem. Founder of 87seconds.com.
Looking for leads takes time and effort as a small business owner. With Prospect.io, you can find prospects in one click and launch cold email campaigns straight from your browser in seconds. Prospect.io has a rating of 4.3/5, according to G2. Skrapp has the same features as Prospect.io but with a bit of difference in pricing plans. The best function of this tool is that you can send emails in just a few seconds, and it also offers a wide range of templates for lead-generating. Their entry package starts at $78/m, but with the limit of credits, you need for your business.
“With Pardot, we don’t have to worry about our marketing technology. Instead, my team can focus on creating and driving business,” says Traver Phillipsen, Head of Digital Deloitte Denmark.
It is a well-known lead generation tool that can help you get high-quality leads for your business. Pardot offers features including marketing automation for better communication. It has a rating of 3.9/5, according to G2. Another tool that provides the same features is Oracle; it provides a free trial which Pardot doesn’t. You can conduct A/B testing and discover which results in work best for your business. Their basic package starts at $1250/m with up to 10,000 contacts billed annually.
“The best platform that gets real prospects to respond,” says Ron, Founder & CEO of Management Consulting enterprise.
Buzzbuilder is an outbound email marketing platform that helps you get more people to open and read your messages while also increasing the number of people who take action. The best feature of BuzzBuilder is that it gets prospects to respond. It always tries to keep its features up-to-date with its competitors, for example, Datanyze. As an entrepreneur, you should Buzzbuilder to get your prospects to respond. If you can’t understand its features, its customer service is available 24/7 to help you out with every problem. Its price starts at $250/mo (billed annually) with only up to 2500 contacts allowed.
Lead generation practices assist your business in putting together a strategy and focus on growing your business even further. Some of the best practices are discussed below.
Lead generation tools offer several features which encourage the clients to give their contact details. These tools take leads in the form of landing pages, paid ads, marketing automation, and prospecting.
These tips apply to everyone, whether you’re new to lead generation or have much expertise in developing lead generation strategies. If you follow these tips, you can gain leads in a high number for your business. The more leads you have, the more revenue you can earn. We put up a list of some tips to get the best result from lead generation tools:
So, these are the 30 best lead generation tools that you can use for your business to increase your revenue. If you follow the mentioned above tips and practices, 90% chances are that you will succeed in getting lead generation.
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