15 Demand Generation Tools to Avail in 2021

Team LimeCall

July 16, 2021
minutes to read

In a nutshell, Call-back software is a technology that enables call center agents or representatives to call a customer back who couldn’t get in touch with them and had to wait for a certain time.

Here are a few reasons why callback technology has proven its importance over time.

Companies opt for callback technologies because often, providing a waiting period before a callback is a more sustainable option for the company than hiring more customer service agents. The higher the queue of callers, the higher is the customer engagement.

Also, when the customer is kept waiting for long, there might be an increase in redundant calls from the same customer, which increases traffic and might affect the communication.

How the callback software has made a difference?

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When a customer calls and is unable to communicate with an agent, the callback technology implemented provides the customers with two options:

  1. To callback in their convenient time slot
  2. To wait for a certain period for a callback from the call center.

After the customer makes a choice, they are asked to provide their name, the reason they are calling, and contact information entered into a database to be checked by the agencies concerned with the customer queue. In this way, the conversation during the callback can be personalized when an agent can access all the information in the database and solely focus on the customer’s unique problem.

Examples that exhibit the importance of Callback technology are the boost in sales shown by Yellow Zebra Safari after the company implemented Talkative, which ensured web-calling and instant callback; the number of incoming calls and leads from customers increased by 20%, as per the online survey conducted by Talkative.

When customer engagement and customer satisfaction increase, sales are bound to go higher. 

It’s 2021, and it is high time your company manages to maintain a constant buzz in the market. Demand Generation consists of several rigid strategies used by a company’s marketing teams to generate the company’s demand in the market. But demand generation isn’t as easy as it sounds.

Demand generation is a number of processes driven by data to expand the company’s awareness and market presence using the technologies implemented by the company’s concerned team. It starts by identifying the prospective and potential customers through social media campaigns, content marketing, follow-up email, and calls. The demand generation journey starts from an individual being an anonymous visitor to a potential customer and ultimately a buyer. 

Demand Generation tools attract attention to a certain company through a three-step cycle:

  • Identifying and attracting leads
  • Converting those leads to sales prospects
  • Turning the sales opportunities into actual sales. 

Companies worldwide, B2B, and Lifecycle marketers are now implementing Demand Generation tools to increase customer engagement. Demand is the backbone of any business organization, and we live in an era where engagement and awareness is the key to business flourish. 

Let’s have a look at how Demand generation has become important for the global business market.

Importance of Demand Generation Tool – Why are they important?

There is a common rule known as Pareto Principle in Business studies, also known as the 80/20 rule. It basically states that 80% of a company’s wealth is acquired from 20% of its regular customer base, mainly consisting of constant customers. Demand Generation tools, once implemented, ultimately end up taking part in all stages of the sales funnel and revenue cycle, which ultimately ends up in long-term customer relationships. 

According to a report by HubSpot, as of 2017, converting leads into prospective customers has become the marketing strategy with the most priority for almost 70% of companies worldwide. Demand generation tools aim to focus the company’s marketing strategies towards relevance and fluidity. 

The strategies make sure to align the company’s approach with the current market trends, and most importantly, with the customers’ needs so that sales are subsequently accelerated. The fully integrated approach of demand generation tools enables the company’s aspects to more opportunities and prospects to increase the revenue per se. 

A pipeline always exists in the business sphere that helps companies to connect with the customers. It might be through an online(social media, via the official website) campaign or personalized follow-up strategies. Staying in this pipeline is very important for any company to make its mark to ensure that the customers keep coming back to it. This is what Demand generation tools and strategies are focused on.

With the data available from the demand generation tool reports, you can keep an eye out for what the customer is doing at each of the three stages and change your company’s marketing strategy accordingly. All these points ultimately point towards what’s mentioned above- why demand generation tools are important. So it’s high time your company implements the best of the same. 

How do demand generation tools help to capture prospects?

Demand generation diagram
Image via leadsmarketer.net

Demand generation includes many methods like lead generation, email marketing, advertising, etc. In the case of lead generation, the quality of searching leads and phone etiquette matters a lot. The salesperson should always ask the lead if it is a convenient time to talk. 

The other aspects that count as phone etiquettes are ensuring a short and crisp conversation, no existence of background noise, and so on. It is very important to keep these points in mind as the first point of contact between the lead and the organization. Rightly said, ‘The first impression is the last impression,’ this conversation should be very appropriate.

Demand generation tools attract prospects very strongly. Let us understand this process with the help of an example. Lead generation is one of the popular demand generation tools. 

It determines interested customers(called leads) for the host company from various other websites. This allows high-quality targeting and customer attraction.

Capturing prospects is crucial; the way of capturing is more crucial. Consider this as a tip that will go a long way.

A guide to using the demand generation tools

  1. The main issue is finding prospects and targeting them. Lead generation determines and then pulls the prospects from various sites to create a strong database of interested customers. It lays the foundation for other tools this way. There are many software like Limecall to generate high-quality leads. 
  2. The next issue is targeting these identified prospects. For this issue, one of the tools that come to the rescue is SEO(Search engine optimization). It increases a company’s online visibility through keyword usage and then captures the prospects.
  3. The same issue of targeting and capturing prospects can be tackled by another demand generation tool, email marketing. Once the prospects are identified, they can be contacted and captured through personalized emails.

Let’s take a look at 15 Demand Generation Tools:

1. LimeCall:

Limecall offers lead management and lead generation tools to convert website visitors into customers. It happens to be one of the best demand generation tools for various businesses. Businesses can monitor calls and enhance their sales technique and customer service. LimeCall guarantees high-level security to its clients. It provides 24*7 customer support. 

It offers a free trial for 14 days without supplying credit card information.

Limecall uses Click-to-Call, Call Tracking, Voice Automation, Call Scheduling to build the quickest and most effective approach to transform prospects into customers.

2. Outgrow:

Outgrow is one of the best demand generation tools in the market right now. It uses unique approaches like interactive quizzes, calculators, polls, and giveaways to interact and engage with customers to enhance lead conversion and referral management. The tool helps companies to use ‘no-code tools’ for identifying qualified and verified leads. 

The callback technology used by the tool is impeccable- a live chat screen pops up on the website on opening, which can help customers with any problem they might be having. The software has been proven to increase lead conversion by 40% with the help of its 1000+ authorized and unique templates. The pricing provided by Outgrow is unique as well. 

3. Preferred Patron:

Preferred Patron is one of the most prominent and famous demand generation tools in the market. Based in New Jersey, the company provides business organizations with promotions for incentive, lead conversion, visitor loyalty management, multi-channel marketing, gift card management functionalities, SMS text messaging, cloud technology, brand promotion, and integration of the packaged deal by them. 

They also provide a loyalty program that helps engage with regular customers, and a report provided by them showed that 18% more revenue comes from loyalty members. Pricing depends on the company and the plan(Monthly/Annual) and has three categories- Standard, Premium SB, Premium, Premium+. Gift Cards are available as well. 

4. Nicejob:

NiceJob is a macro site that focuses mainly on lead generation, reputation management, review monitoring, and lead conversion. It helps to create social media awareness, increases traffic, improves SEO ranks, and boosts sales. Over 15,000 companies have availed NiceJob, and their sales have been reported to go up ever since. NiceJob primarily aims at providing more sales, reviews, and referrals. The pricing policy provided by the company depends on the plan the company opts for.

For review, the Standard fee- $75 per month For lead conversion- $99 per month+ $399 for setting up. 

The plans and pricing largely depend on the number of customers a company has. You can also check out the reviews posted on the website. 

5. Uplead:

UpLead is a demand generation tool that mainly focuses on B2B marketing and uses a data-driven approach. The products offered by UpLead are- 

  1. Prospector
  2. Data Enrichment
  3. Chrome Extension
  4. API
  5. Email Verification
  6. Technographics
  7. Email Finder

The website makes B2B lists and generates demand and lead conversion based on that data. There are free trials available. Based on the plan, the primary fees structure is

  • Plus- $199 per month
  • Professional- $399 per month

6. Novocall

Novocall is essentially a demand generation tool that works on Call automation, driving conversations to enhance lead conversion rates by encouraging business conversations between the marketing team concerned and the customer. Novocall’s unique feature is the companies uploading their customer contact lists on Novocall and communicating with the customers directly. 

It ensures the customer service agents answer the connected calls only and work on the calls per agent increase to report customer engagement. The Cold Call Automation is the primary factor that makes Novocall stand out among other demand generation tools in the market. With the call tracking facility, marketing campaigns can be run by redirects to a call from a lead. Depending on the plan, the pricing structure is-

  1. Starter- $19 per user, per month
  2. Pro- $39 per user per month
  3. Custom- Custom

7. Sumo

Sumo mainly aims at email marketing. It is a free email capture tool that helps organizations contact and capture prospects through emails. Its advantages are increasing the contact list, effective contact, analytics, etc.

Its disadvantages are complex UI for beginners, inadequate features in the free version, etc. It has two pricing plans- one is the free version, and the second is the Pro version priced at $49/Month and $39/Month billed annually.

8. Hello Bar

It is a software with more comprehensive features than the above software. It is used to increase email subscribers, use popups, etc. The benefits it offers are customized messages for websites, simple UI, social media marketing, etc.

Its disadvantages are that it is not suitable for desktop, customer support is unavailable on the phone, etc. It has four pricing plans- 

Starter- Free

Growth- $29/month

Premium- $49/month

Elite- $99/month

9. LinkedIn sales navigator 

This tool is considered one of the best tools for demand generation. All its features work in a personalized way. It offers analytics, lead generation, alerts on leads, etc. The benefits it offers are customized lists of prospects, integration of accounts like Salesforce, lead recommendations, etc.

It does not have many disadvantages, but one of them is its high price compared to the benefits offered. It has three pricing plans-

Enterprise- price available upon request

Professional- $79.99/month/user billed annually

Team- $108.33/month/user billed annually

10. Unbounce

The main aspect for which it is known is its customized lead generation landing pages. It offers a wide variety of templates, popups, etc. Its advantages are analytics and monitoring, easy to use, URL targeting, targeting by location, etc.

Its disadvantages are technical issues in the mobile editor, slow functioning, extremely high prices, etc. It has four pricing plans-

Launch- $80/month

Optimize- $120/month

Accelerate- $200/month

Scale- $300/month

11. Aeroleads

This tool helps in demand generation by using aspects like email marketing and lead generation. It is trusted by big brands like Dominos, Tata, etc. The benefits it offers are a very easy-to-use interface, strong integration with Linkedin, affordability, etc.

Its disadvantages are occasional slow working, occasional inaccurate information gathering, etc. It has four pricing plans-

Take off- $49/month

Climb- $149/month

Cruise- $499/month

Enterprise- Price on request

12. Discover.ly

Discover.ly is a lead generation service that provides more information on social media profiles. Suppose you want to discover more about a particular prospect. In that case, the free Chrome extension may provide you with a plethora of additional information such as personal contacts and other social profiles. 

When combined with LinkedIn, it allows you to conduct research and establish a more strong network for business. Despite being so effective for generating leads, LinkedIn looks relatively underutilized. Only 47% of marketers are actively using LinkedIn, despite the fact that 45% of them have gained customers through the platform. (Source: Quicksprout)

13. HotJar:

HotJar is a customer experience analytics platform that includes a variety of useful capabilities. They’re one of the go-to conversion optimization research options. Hotjar’s behavior analytics software makes it simple to move above typical web analytics and better understand what visitors are doing on your website. 

HotJar uses heatmaps to visualize behavior. Surveys and Incoming Feedback can help you understand why people behave the way they do.

14. FindThatLead: 

FindThatLead makes it incredibly effortless for any firm to discover new potential prospects. It is a cloud-based service for all kinds that assist in generating leads and executing email campaigns through lead segmentation, prospecting, and email verification.

79% of B2B marketers think email is most effective for demand generation

Consider being able to envision your ideal B2B customer and then find the appropriate person to approach. Finding prospects and cold mailing becomes easier with this excellent tool for enhancing B2B demand generation.

15. Prospect.io:

Prospect.io is a sales automation platform for sales representatives that includes prospecting, emailing, analyzing, and data synchronization. Sales teammates can find opportunities from a single platform, organize engagement, automate data entry, and track performance.

How can Limecall help: to avail the best demand generation tools?

LimeCall is an automatic callback system that provides a real-time conversation without the use of additional equipment or software. In 28 seconds, LimeCall’s popup feature captures the attention of your website visitors and links them to you.

It is important to respond to prospects as fast as possible for customer satisfaction and retention. A brand or company is known for its quality products and services and the level of customer satisfaction it gains. LimeCall will assist businesses in providing the best-personalized customer experience by connecting business representatives to potential consumers. LimeCall is an instant solution for instant callbacks.

Customer satisfaction will remain a crucial metric. 73% of organizations believe that customer service should be on the “quality” scorecard.

Features of LimeCall as the best demand generation tool:

1. Lead generation: 

Integrate LimeCall into the website to create leads. You can connect to your prospects from anywhere around the world using mobile on your website or application. One can get leads straight from Facebook Ads or emails.

2. Use LimeCall with other applications:

You will have complete access to the portal, where you will be able to view your lead history, call records, and team success. LimeCall can also be integrated with other SaaS services such as Google Analytics or Slack.

3. Click-to-Call:

Click to call, often known as click to dial, is a website tool that allows users to add a customizable call button. The website visitors can contact company agents or representatives with a single click.

4. Outbound Calling: 

You can provide customized assistance by utilizing LimeCall’s automated outbound calling technology. The call outbound function automatically calls every client in the company database to automatically connect the customer with a business representative. LimeCall makes it possible to collect feedback after each conversation before contacting the next customer.

5. CRM: 

With its built-in CRM, you may securely store contacts and call information while communicating with customers rapidly. Businesses can also import existing customer databases or establish one from the start to avoid losing necessary contacts.

6. Lead Qualification:

With LimeCall’s lead qualification solution, you can route calls to the right places and keep your consumers engaged and informed. You can qualify your leads using whatever criteria you like.

7. Call Analytics:

Using real-time analytics, you can do more than just count calls and make better marketing decisions. LimeCall tracks callers, allowing you to identify which of your promotions are functioning successfully. A call analytics platform tracks all of the performance indicators, giving your business a complete view of how its strategy is performing.

8. Voice AI:

LimeCall’s voice AI engine allows you to create multi-turn conversations from scratch and jumpstart your customer care efforts.

9. Lead Notifications:

Set alerts and receive alerts whenever coworkers contacts you or assigns a deal. LimeCall helps businesses to receive lead notifications via emails or other integrated applications like HubSpot, Slack. 

10. Call Recording & Phone Numbers:

Record your conversations with your consumers for data collection purposes. Companies can set the phone number that will appear when you call your clients.

To sum-up

61% of marketers rank lead generation as their number one challenge.

If you are a Sales Ninja, demand generation tools will help you generate leads and convert them to customers quickly and easily. Demand Generation is important to make the customers aware of business products or services. 

This article will benefit business individuals looking for tips regarding demand generation, how demand generation can help target prospects and convert them into customers, and how we can use demand generation tools. LimeCall is an all-in-one software and is multi-functional.

  • Hurry! Use LimeCall for 14 days for free. Try LimeCall, one of the best demand generation tools. 
  • Want to grab leads faster? Use LimeCall software to convert potential buyers into long-time customers with good customer relationship management. 
  • Enjoyed this article? Please share this article with more and more business individuals so that everybody can ace their sales and marketing strategy. 

, July 16, 2021, Team LimeCall

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