Salespersons who personally pitch products and services by visiting potential customers. Typically necessary for companies dealing with high-value products and extended sales cycles.
A Field Sales Representative (FSR), also known as an Outside Sales Representative, is a business professional who travels to meet clients in person to promote and sell products or services. They are the backbone of many B2B (business-to-business) and wholesale organizations, where relationship-building and securing long-term contracts are crucial for success [1].
Here’s a breakdown of their key responsibilities:
- Prospecting and Lead Generation: Finding potential customers who might be interested in what their company offers [2].
- Building Relationships: Establishing rapport and trust with clients to understand their needs and tailor presentations accordingly [2].
- Product Knowledge and Presentations: Having a deep understanding of their company’s offerings and delivering compelling presentations that resonate with the client’s needs [3].
- Negotiation and Closing Deals: Discussing terms, pricing, and contracts to arrive at a win-win situation for both the client and the company [2].
- Customer Satisfaction: Ensuring clients are happy with their purchases and providing ongoing support to maintain a positive relationship [3].