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Positioning
The way a brand or product is perceived in the minds of consumers relative to competitors. Positioning in marketing refers to the way a brand or product is perc
Drip Marketing
A process of sending information to leads gradually over time rather than all at once. Drip marketing, also sometimes referred to as drip email marketing or dri
Lifetime Customer Value (LCV)
The predicted net profit generated by a customer throughout their entire relationship with a business. Lifetime Customer Value (LCV), also referred to as Custom
Private Label
Products manufactured by one company but sold under the brand name of a retailer. Private label, also known as private brand or store brand, refers to a good th
Email Automation
A technology allowing businesses to automate the sending of emails to leads and customers based on predetermined triggers. Email Automation is a powerful market
Quality Control
The process of ensuring that products or services meet specified standards and customer expectations. Quality control (QC) refers to a set of procedures and act